Since 2002 I have worked as a photographer creating images for rural businesses.
Rural Photography

As an ex-farmer, my work now is photographing the industry I worked in for 20 years as a mixed cropping farmer in Mid Canterbury. 
My familiarity with farming and the connections made over the years enable me to create authentic images, photographs that ring true with the end users.  Taking the time to create some unique, real images rather than using generic stock images is priceless for good marketing.
Clients worked for include Fonterra, PGG Wrightson, Cropmark Seeds, Farm Source, ATS, Monadelphous, South Pacific Seeds, Cable Price, Molloy Ag and many transport companies including Ellesmere Transport, Temuka Transport, Cheviot Transport, Banks Peninsula Transport, Rural Transport, NZE, Philip Wareing Ltd.

Personal projects fuel creativity. Themes include South Island from the road (inspired by Robin Morrison), shearing and woolsheds and figurative work.
Bill Irwin: My Approach To Photography

Creative images that tell a story must have content that works, backed up by technical excellence.  Good content without great quality is no good. 
My photography was side tracked for 20 years as a farmer but these years formed my appreciation of the landscape and random beauty of nature. Being in a visually creative mode all day, every day, is a luxury.

Chasing morning light, Glenfalloch Station

“You don't make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” ― Ansel Adams
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